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Hey! We're so Glad You're Here.
Hi, I'm Shawna, the owner and founder of Grit Outdoors, alongside my better half, RJ! Thank you for joining us on this journey, fueled by our passion for the outdoors, active living, and making a meaningful impact.
Growing up, we both practically lived outdoors, constantly fishing and exploring. Our love for nature started young and has always been a part of us. We're fortunate enough to live beside the shores of Lake Huron, Ontario, with our pups. Despite our busy lives—me as a personal trainer and small business owner, and RJ as a business owner—we still spend any spare time fishing, hunting, or hiking. I also have the privilege of contributing to the operations of our local Fish Hatchery.
At the hatchery, I’ve seen firsthand the challenges of getting enough volunteers and securing donations. Conservation and educational groups around us are struggling to teach the next generation and protect the incredible natural resources we’re so fortunate to have. This sparked a deeper motivation in me to make meaningful connections and find a way to give back to as many outdoor spaces as possible.
Motivated by a desire to promote overall well-being and support conservation efforts, Grit Outdoors was born—a way to connect and give back while encouraging others to experience the incredible benefits of time spent outdoors. At its core, Grit Outdoors is about building meaningful, impactful connections and lasting friendships within the outdoor community, creating a space where passion for nature, adventure, and purpose come together.
Why Grit? Grit is resilience, determination, toughness, and perseverance—qualities often associated with outdoor enthusiasts who face challenges head-on and overcome obstacles in nature and in life.
Our mission is to foster a vibrant community of outdoor enthusiasts who care deeply about their well-being and the world around them. We aim to help people connect with nature as a space for personal growth, self-discovery, and pushing boundaries. We also strive to give back—to nature and to the causes that matter most in our communities.
Why #AdventureWithoutLimits - it suggests a mindset or approach to life that embraces exploration, discovery, and experiences without any constraints or boundaries. It means pursuing adventures without being held back by fears, societal norms, physical limitations, or other obstacles which is exactly what we are aiming for.
Our Team
We wouldn’t be here without our incredible ambassadors — genuine people from all over Canada who embody the spirit of Grit Outdoors. They’re the heart of our brand, representing resilience, passion, and a deep connection to the outdoors. From anglers and hunters to hikers and conservationists, our ambassadors live and breathe the lifestyle we stand for. Their authenticity, dedication, and love for the outdoors inspire everything we create. By sharing their stories and experiences, they help us build a stronger community and remind us why we do what we do — to support those who push boundaries, embrace challenges, and live with grit.